A curious set of coincidencies today - I went from the car where a news report was attacking the Tory decision to launch a personal attack on the Prime Minister to the house where ITN were doing the same. Then I clicked on iPlayer to watch Cameron's very impressive performace on the BBC Politics show, only for the questions to be about class, background and being a toff.
Either the media want to talk about personalities or they want to talk about policy. They can't have it both ways!
Or it is a case of when the Tories do it about Labour, it's wrong - but when the media do it about the Tories, it's fine?
(By the way - call that a personal attack? I don't think so! Each posters had a policy message - negative, yes, personal, no.)