Tonight's efforts on ITV was a good use of an hour and provided a great overview of the man who wants to be our next Prime Minister. As a political observer I preferred the fact that Cameron went for Sir Trevor McDonald, in direct contrast to Brown's choice of his Labour-chum and disgraced former Mirror editor Piers Morgan. McDonald was polite, decent, insightful and yet probing (for example, asking about "that poster" and if Cameron could ever sack Osbourne).
Samantha Cameron came out very well indeed and the programme really enforced the loving and solid nature of their relationship plus her influence on his politics; and the interview with his Mum really illustrated how his childhood has shaped his life. The section on Ivan was touching but not over-the-top.
I didn't feel the behind the scenes footage was very revealing, but what both David and Samantha Cameron had to say was. They came across as very passionate about changing the country, very relaxed, almost normal and clearly enjoying themselves.
I think this programme will have really solidified the Tory base and, hopefully, made others think again about the Tory Leader (he really took the "posh" stuff on and made good on it). Those who have already made up their minds about "the old Etonian" David Cameron won't have budged.
But, as always, I speak as the Cameron faithful and will wait to see what the staffroom has to say tomorrow!
UPDATE: In the comments James has mentioned the lack of policies in this programme - but this effort, like Brown/Morgan, wasn't about policies and it certainly wasn't an hour long PPB. The programme told you lots about the man-who-would-be-PM and the values which drive him. I have always argued we need to policies more up front but this wasn't the vehicle for this.