I had said some time ago that I felt it was complacency on the part of "Team Cameron" that led to the shaky start to the Brown Premiership for the opposition. Whereas the LibDems took the novel approach of saying and doing nothing - which, to be fair, has paid off - the Conservatives got themselves tangled up in all sorts and ended up 10 points behind the polls.
That complacency seems to have been shaken off and nobody can deny that over the last week or so it is Cameron who is once again setting the agenda. Last week's trailed report regarding tax and in particular the hated Inheritance Tax really rung bells with the sort of voters we need to win back. Today's Telegraph lead story about Cameron's pledge to abolish the Human Rights Act is excellent and will no doubt have legs over the next few days at least. Add to that Shadow Schools Minister Michael Gove attacking the dumbing down of GCSEs - on the front page of the Time - and Shadow Home Secretary David Davis laying out a positive approach to immigrtion in the Telegraph, it seems that the Tories are really controlling the agenda and leading the media.
Now I notice that the BBC is also leading on Cameron's plans to cut youth crime, which was also trailed in the press. And whatever you may think of the fallout, the coverage of the NHS Cuts Campaign was very, very good.
Whilst his shadow team focus in on specifics and, in some cases, play to the base, Cameron continues to define the big themes and add flesh to the Tory policy bones.
The Conservatives have come out fighting now and a good job too. They are controlling the agenda and long may this continue. We so desperately need our media management to be better. I hope this starts to reflect in new polls soon.
UPDATE: The LibDem Leader has finally said something - about the floods. A bit late, but never mind.