The problem with the LibDems election slogan - "Change that works for you. Building a fairer Britain", isn't that it is a Tory-Labour hybrid, but that is it too long and tries to convey too many messages in one go. The LibDems are about change, on your side and building a fairer Britain - none of them bad things may I add - but it was once said that any good slogan or policy should fit on a bumper sticker, but this one would require a very wide car indeed!
In many ways, it tries to be all things to all people, and thus typical of the way the LibDems have been for many years.
2 comments:
I enjoyed a suggestion for an alternative slogan made by one individual on Dale's blog -
"Remember Thatcher?"
Oh ho ho.
Good post Antony
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