The latest figures show that the sales of The Guardian have slipped again to their lowest in 16 years - see here for more. The Independent has crashed again too. I have two friends, one of whom was a very loyal Guardian reader and the other an occassional Independent reader, both of whom have stopped reading in the last few weeks. They haven't switched papers but have stopped reading and turned to online news and blogs. Both have done it when the rags switched to default election mode of Tory-bashing instead.
I think that backing Labour at this election might not be commerically viable.