As I made my way around this morning, leafletting from house to house, a thought struck me. Who is going to read this leaflet today? The sun is shining, the lawns are being mown and families are getting together.
I took the most sensible decision of the whole campaign so far, which put me more in touch with the public than a thousand leaflets ever could.
I went home, collected my wife and kids ... and we all went to the beach.